A trademark is name or logo with shape or meaning that distinguishes the goods or service that carries it from other similar goods and services in the same or related fields of commerce or even completely distant ones.
There are different categories of trademarks, descriptive, hinting, imaginary and famous, and each one of them is required to prove its uniqueness in the minds of the customers buying the goods or services they mark.
Trademarks are in fact quality markers in the eyes of the public that uses them to identify the corresponding goods or service.
For example, famous marks as ‘Coca-Cola’ or the red and yellow ‘M’ of Mcdonalds are enough to identify the drinks and food they represent and value their quality.
Registration of trademarks is similar to that of patents, although the tests are different.
The vast exposure to visual content in the media makes trademarks assets on their own right for promoting goods and services. As a result, they allow their owners to trade them in the market according to acceptable valuation.
Recently developed international treaties and establishments provide easier simultaneous registration of a trademark in multiple countries. Famous marks accumulate reputation with use, so a mark owner is always recommended to use his or her mark to establish its connection with the goods or service it marks.